Loai Bafaqeeh

Loai Bafaqeeh
CEO – Quality of Life Program

•Loaihas more than 20 years of a diversified experience
•He started his career with P&G, where he focused on multiple categories (e.g. care, food and beverage)
•After that, Loailead all NCB (National Commercial Bank) Capital marketing activities
•Then, before heading the Quality of Life program, Loaiheld multiple leading roles at Microsoft •Most notably, Loailead the entirety of Microsoft Arabia's operations, then he lead its Public Sector Sales where he implemented numerous transformational projects with the Saudi government
•Currently, Loaileads the Quality of Life program in KSA, where he focuses on delivering theaspirations of the KSAVision 2030 and the program, as well as innovating and bringing new disruptive ideas to the table
Professional history:
•2017-current: CEO of Quality of Life Program at KSAVision 2030 (program announced in May 2017)
•2013-2017: Public Sector Sales Director at Microsoft Arabia
•2009-2013: CMG Lead, then Marketing & Ops Director at Microsoft Arabia
•2006-2009: Head of Marketing at NCB (National Bank) Capital
•2005-2006: Head of Marketing for Consumer Finance at NCB (Bank)
•1998-2005: Brand Manager at P&G
Academic history:
•MBA from Arab Academy for Science and Technology (2003)
•BS in Mechanical Engineering from King Abdulaziz University (1998)